"D&AD New Blood Awards are open to students, recent graduates and emerging creatives worldwide to help kick-start careers in advertising and design. With real briefs, set by real clients, judged by the industry's top creatives, the awards provide an opportunity to land a job in the creative industry."
For the D&AD New Bloods brief, we developed a campaign that engages UK audiences with non-English-language Netflix originals. The goal was to increase Netflix's audience for non-English shows across genres. Through a Netflix-UberEats partnership, we encourage users to learn about cultures and languages, as well as try out something new and engaging.